Andy Rubin’s smartphone startup shuts down

Andy Rubin's smartphone startup shuts down

Android’s Co-founder Andy Rubin’s smartphone startup ‘Essential’ has announced that it is shutting down.

“Despite our best efforts, we’ve now taken Gem (a thin smartphone concept) as far as we can and regrettably have no clear path to deliver it to customers,” Essential said in a blog post.

In October, Rubin tweeted out images of “Project Gem,” an unusually tall-shaped smartphone that resembled a remote control. In today’s blog post, Essential said it had spent the past few years quietly developing the product that it hoped would “more seamlessly” integrate with people’s lives than traditional smartphones.

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