Instagram is working on account memorialisation to “help people identify if an Instagram account belongs to someone who has passed away”. ccount memorialisation on Instagram has been confirmed and the company is reportedly planning to launch it soon due to the Covid-19 outbreak.
The feature was first spotted by reverse engineer Jane Manchun Wong and was later confirmed by Instagram. When someone opens that profile, there will be a pop-up below with the text – “This account has been memorialized. Memorialized accounts are a place to remember and celebrate someone’s life after they’ve passed away”.