Zoom said it would lift its standard 40-minute limit on free video chats for Thanksgiving Day to make it easier to spend time with friends and family virtually on the holiday.

The company announced the goodwill measure earlier in the week.

It’s only a temporary removal of the 40-minute restriction, lasting from midnight on Thanksgiving Day (November 26th) to 6 AM ET on November 27th, The Verge reported.

Many of Zoom’s competitors have imposed similar restrictions, including Google Meet (60-minute limit).